Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)

ForecastView Spreadsheet

April 13, 2016

Primary author headshot


Why Read This Report

Our web-influenced forecast helps retailers understand how consumers research online but buy offline. By 2021, the web will influence 46% of offline sales. Web-influenced sales will grow at a compound annual growth rate (CAGR) of 8.5% from 2016 to 2021. Although 91% of retail sales in the EU-7 were offline in 2015, online presence is crucial to retailer success, with web-influenced sales more than three times larger than online sales. Web-influenced sales will increase by 50% over the next five years to reach €748 billion by 2021. Web-influenced sales will grow fastest in Italy and Spain, with CAGRs over the next five years of 12% and 10%, respectively. Categories with the highest levels of web-influenced sales growth include grocery, jewelry, beauty and cosmetics, and health products. This report breaks down web-influenced sales by retail category using the same 22 categories as the Western European online retail sales forecast.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Recommended Research