Trends Report

Forrester Infographic: RTIM Empowers Marketing’s CX Ambitions

Invest In Real-Time Interaction Management (RTIM) To Accelerate Marketing And CX Alignment

September 11th, 2019
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Mary Pilecki , Miriam Oesterreich , Christine Turley

Summary

Today's empowered customers expect consistent, relevant experiences in their moments of need. Real-time interaction management (RTIM) provides the critical marketing technology (martech) capabilities that B2C marketers need to align marketing with rising customer experience (CX) expectations. This Forrester infographic uses survey data from global RTIM customer references to provide best-practice advice on marketing and CX alignment.

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