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For Customer Insights Professionals

Forrester Infographic: Understanding Today's Singaporean Investors

December 29, 2020

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Why Read This Report

Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models. Self-directedness is a crucial dimension that reliably predicts many investor attitudes and behaviors. As fintech startups flood the market with new, digital-first offerings, customer insights professionals need to understand how they can best serve the four primary investor segments in Singapore.

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