Skip to main content

Save or Share this Report

For Analyst Relations Professionals

Forrester's Scorecard For AR And Direct Sales

March 14, 2018

Primary author headshot


Why Read This Report

This self-assessment tool helps you review your current ability to support your company’s direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and identify what you need to change if your program is to join the best. You should read the tool and the introduction to it, “Industry Analyst Relations And Sales Support,” first. We have augmented this tool to take full account of more recent Forrester research on AR support to direct sales, and we have refined the statements of best practice. This tool is an update to previously published material. Forrester reviews and revises content periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research