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For Analyst Relations Professionals

Forrester's Scorecard For AR And Direct Sales

March 14, 2018

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Why Read This Report

This self-assessment tool helps you review your current ability to support your company’s direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and identify what you need to change if your program is to join the best. You should read the tool and the introduction to it, “Industry Analyst Relations And Sales Support,” first. We have augmented this tool to take full account of more recent Forrester research on AR support to direct sales, and we have refined the statements of best practice. This tool is an update to previously published material. Forrester reviews and revises content periodically for continued relevance and accuracy.

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