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For Customer Experience Professionals

Four Tech Giants Dominate Your Customer Experience

Capitalize On The Influence Of Amazon, Apple, Facebook, And Google On Your Customers

July 26, 2017

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Why Read This Report

Alphabet's Google, Amazon, Apple, and Facebook set your customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to understand what those expectations are and how to use the tools these tech giants provide to meet them. This report explains what the big four teach us about CX and how CX leaders can help their businesses profit from this insight.

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Table of Contents

  • The Tech Giants Have Advantages That Let Them Define Good CX
  • The Five Things These Vendors Teach Us About Customer Experience
  • Recommendations

  • Make These Tech Vendors Part Of Your CX Ecosystem
  • Supplemental Material
  • Related Research Documents

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