Trends Report

From Great To Amazing: Building Brands With Enduring Resonance

January 12th, 2018
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
With contributors:
Keith Johnston , Drew Green , Olivia Morley , Rachel Birrell

Summary

Great brands are built on great customer experiences. Amazing brands are built on resonance. A brand that resonates does more than deliver on its product, service, and experience promise: It fosters attachment, nurtures a community, and builds lasting engagement. Sharp CMOs should read this report to discover how to build a brand that has lasting resonance.

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