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For CMO Professionals

From Great To Amazing: Building Brands With Enduring Resonance

January 12, 2018

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Why Read This Report

Great brands are built on great customer experiences. Amazing brands are built on resonance. A brand that resonates does more than deliver on its product, service, and experience promise: It fosters attachment, nurtures a community, and builds lasting engagement. Sharp CMOs should read this report to discover how to build a brand that has lasting resonance.

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Table of Contents

  • In The Age Of The Customer, Branding Is Democratic
  • In This New Brand Order, Resonance Is The Ultimate Goal
  • Three Themes Drive Brand Resonance
  • Create Resonant Brands
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