From Grease To Code: Industrial Giants Must Bet Their Futures On Software

Industrial giants rose to dominance by making high-quality physical objects. Lower-cost competition and increasingly complex multistakeholder ecosystems mean this old route to success is no longer sufficient. To survive, industrial firms must move faster, deliver new value to new stakeholders, and respond to the shifting expectations of both their customers and their customers’ customers. This report explores how digital technologies and the internet of things (IoT) are core to this transformation and highlights ways in which the technology leader’s role must expand as a result.