Gambling: Bet On Mobile Products And Services

September 21st, 2011

Thomas Husson Vice President, Principal Analyst

With contributors:

J. P. Gownder , Seth Fowler , Andia Vokshi

Summary

After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex legal environment, several companies currently expect tens of millions of euros in revenues for 2011 via the mobile platform. Mobile is adding convenience and the ability to provide more immediate and contextual services. Product strategists at gaming, gambling, or lottery companies; at casinos; and at mobile operators should make a safe bet by developing new mobile products and services to differentiate the gambling experiences in a multiplatform environment. Moving forward, the opportunity will not be restricted to smartphones but will evolve to increasingly more social and connected devices, such as tablets and connected TVs.

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