Maturity Assessment

Assess Your Business Demand For Future Fit Technology

Your Organization’s Level Of Customer Obsession Predicts Your Tech Maturity

September 27th, 2022
Rachel Kwon
With contributors:
Frederic Giron , Michael Kearney , Kara Hartig


Forrester’s model for tech maturity derives directly from our customer obsession maturity research. Since 2015, Forrester has demonstrated the tight link between customer-obsession-defined demand for technology and IT’s current maturity. Your tech strategy must mature to enable your organization to successfully press forward on new market, experience, and operations opportunities. This IT demand maturity assessment measures your organization’s level of business demand for future fit technology by using scores across your organization’s overall business leadership, strategy, and operations. This predicts whether your tech strategy is traditional, modern, or future fit.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.