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For B2C Marketing Professionals

Get Your Data Deprecation Plan Together

Adapt By Prioritizing Privacy, First-Party Data, And New Marketing Approaches

February 1, 2021

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Why Read This Brief

Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data B2C marketers track and access. In this report, Forrester defines data deprecation, why it's happening, and how marketers need to adapt to survive and thrive.

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