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For CIOs

Grow And Differentiate Business Value Through Continuous Innovation

Apply New Rules To Achieve Sustainable Innovation

May 10, 2021

Why Read This Report

The fastest-growing companies are innovation leaders. Our research reveals innovation leaders grow at 2.6 times the industry average. This indicates that a tech-driven and sustainable innovation strategy is mission-critical for firms to survive and succeed disruption in times of such rapid change. Rising customer needs and the fast-changing technology landscape has positioned tech leaders with a unique opportunity to lead their firm's innovation efforts. Tech executives who enable adaptive, creative, and resilient capabilities will be key drivers of customer obsession. With this service, we outline and define the core capabilities, practices, and processes for tech leaders to inspire and innovate with technology.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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