Best Practice Report

Guide: How To Craft A Mobile Notifications Strategy

Start Creating Your Mobile Notifications Strategy With These 10 Steps

August 7th, 2020
Angelina Gennis, Senior Analyst
Angelina Gennis Senior Analyst
Julie Ask, null
Julie Ask
Andrew Hogan, null
Andrew Hogan
With contributors:
Stephen Powers , Joe Stanhope , Rob Koplowitz , Erin Sellers , Alessia Stewart , Rachel Birrell

Summary

When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This guide lays out the 10 core steps for eBusiness and channel strategy professionals.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.