How To Report

Design Your Retail-Optimized Network

Shape Your Business-Optimized Network For The Six Phases Of The Future Store

May 31st, 2023
Andre Kindness, Principal Analyst
Andre Kindness Principal Analyst
With contributors:
Lauren Nelson , Brendan Witcher , Audrey Lynch

Summary

Borders, Payless, and Sears were once juggernauts in the retail industry. But companies such as Alibaba, Amazon, Flipkart, Rakuten, and Yandex have since changed the retail game, putting those traditional retailers out of business and other brick-and-mortar retailers on notice. Leaders look to meet the demands of the future store with a retail-optimized network, embracing Forrester’s business-optimized network (BON) concept. BON puts your business’s customers front and center. This report dives into how to adapt your network for the needs of the future store, digging into 13 digital initiatives and their network implications.

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