How CI Professionals Can Plan For Site Optimization Success
Don't Underestimate The Value Of Planning Tools To Your Site Optimization Program
August 18, 2011
Why Read This Report
Online testing is no longer the exclusive domain of optimization analysts and statisticians. Marketers and nontechnical stakeholders are increasingly participating in testing processes, driving vendors to focus on ease of use and serving wider audiences. The rise of collaboration between marketing and technical disciplines in testing is generally positive, but simple-to-use tools that reduce the complexity of testing increase the risks of improper test design and planning complications. Customer Intelligence (CI) professionals should embrace planning functionality within site optimization applications that estimate test duration based on the parameters of an experiment. This capability provides crucial visibility into the online testing process to drive appropriate test planning and design and to enforce testing rigor.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase