Trends Report

How Consumers Find Websites In 2011

And Why Multitouchpoint Campaigns Will Drive Value, Not Just Traffic

December 22nd, 2011
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Jennifer Wise , Elizabeth Komar

Summary

As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks — overtook traditional traffic drivers like email and recommendations among US online adults. This report will showcase what resources drive site traffic and how marketers can apply this insight to create cross-device strategies.

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