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For Customer Experience Professionals

How Customer Experience Drives Revenue: A New And Improved Look

How CX Professionals Can Make The Case For CX

April 20, 2015

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Why Read This Report

Customer experience (CX) professionals who want to drive CX transformation need to show how CX drives business outcomes. Forrester's new Customer Experience Index (CX Index™) framework helps CX pros develop a more robust method of revenue modeling and answer questions like, "What is a one-point increase in the CX Index worth?" and, "Should we focus on eliminating bad CX or on creating great CX?" This report will help CX pros make smarter decisions that maximize the business impact of CX in their own firms.

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Table of Contents

  • How CX Affects Revenue Varies Wildly
  • Knowing A Firm's CX-Revenue Curve Helps CX Pros Make Smart Decisions
  • RECOMMENDATIONS

  • Get Ready To Maximize The Business Impact Of CX For Your Company
  • Supplemental Material
  • Related Research Documents

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