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For Customer Experience Professionals

How Ending CX Bonuses Boosted CX Scores And Profitability For Volkswagen Group Australia

July 21, 2020

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Why Read This Brief

Even though paying employees for delivering good customer experience (CX) is a bad idea, many firms still do it. This report for CX professionals shows how Volkswagen Group Australia, a firm in an industry that's notorious for this practice, ended CX bonuses and saw CX and sales improve.

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