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How German Banking Customers Use Different Channels, 2015

Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

February 22, 2016

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Why Read This Report

Banking channel use in Germany is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship that many German customers have with their banks. Digital banking executives at German banks need to make better use of digital touchpoints to enhance customer engagement and drive sales, integrate digital and human touchpoints to deliver a new generation of digital banking, and turn branches into sales and advice hubs.

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Table of Contents

  • German Customers Use A Wide Range Of Banking Channels
  • Customers Are Turning Away From Traditional Channels
  • Digital Banking Executives Need An Integrated Multichannel Strategy
  • Supplemental Material
  • Related Research Documents

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