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For CMO Professionals

How The COVID-19 Crisis Is Affecting Consumer Behaviors In France

Anticipate The New Normal And Embrace Transformations On Steroids

May 11, 2020

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Why Read This Report

Forrester recently surveyed more than 1,100 French online adults to analyze the impact of the COVID-19 crisis among consumers in France. This report offers CMOs and other executives a first glimpse of how French consumers' behaviors and attitudes are evolving and guides those execs as to what they should prepare for in the coming months.

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Table of Contents

  • The Crisis Will Produce Lasting Change In A Fragmented France
  • Recommendations

  • Anticipate Transformation On Steroids
  • Supplemental Material
  • Related Research Documents

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