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For Application Development & Delivery Professionals

How To Get The Most Out Of Your CRM

Best Practices: Thirty-One Customers Share Lessons Learned On Getting Value From CRM

February 23, 2017

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Why Read This Brief

Application development and delivery (AD&D) professionals who support CRM can't afford failed technology projects. These deployments are costly, affect many employees, and hinge on much more than choosing the right technology solution. We interviewed 31 customers about their CRM deployments, and this report highlights key lessons learned from these interviews.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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