Trends Report

How To Get The Most Out Of Your CRM

Best Practices: Thirty-One Customers Share Lessons Learned On Getting Value From CRM

February 23rd, 2017
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Stephen Powers , Chad Rafferty , Peter Harrison

Summary

Application development and delivery (AD&D) professionals who support CRM can't afford failed technology projects. These deployments are costly, affect many employees, and hinge on much more than choosing the right technology solution. We interviewed 31 customers about their CRM deployments, and this report highlights key lessons learned from these interviews.

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