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For Customer Insights Professionals

How To Innovate With Customer Analytics

Establish A Phased Approach To Analytics Innovation With Ideation And Implementation

May 9, 2014

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Why Read This Report

Analytics innovation is neither fast nor easy. That's why some companies are buying their way to innovation to quickly ramp their analytics chops — an option not realistic for most marketers. More practical is to create an innovation process within your customer insight function. This report recommends using a two-stage approach to building customer analytics innovation: 1) ideation to narrow the scope of analytics innovation, and 2) implementation to validate which innovations stick.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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