Advanced Search

Save or Share this Report

For B2C Marketing Professionals

How To Integrate Email And Mobile Marketing

November 22, 2011

Primary author headshot

Authors

Why Read This Report

Marketers should format emails for convenient mobile access. Do this by following Forrester's principles of convenience — create mobile emails that are immediate, simple, and contextually relevant. For successful longer-term messaging planning, base your strategy on your customers' life cycles.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research