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For B2C Marketing Professionals

How To Integrate Email And Mobile Marketing

November 22, 2011

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Why Read This Report

Marketers should format emails for convenient mobile access. Do this by following Forrester's principles of convenience — create mobile emails that are immediate, simple, and contextually relevant. For successful longer-term messaging planning, base your strategy on your customers' life cycles.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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