Trends Report

How To Integrate Email With Search Marketing

Coordinating Email And Search Can Jump-Start Integrated Marketing

September 10th, 2010
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Kate van Geldern , Angie Polanco

Summary

Interactive marketers can ease into integrated marketing by starting small and coordinating the efforts of two of the more established channels: email and search. This process requires simple changes to current programs with little incremental cost and can set interactive marketers up for broader integration.

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