Trends Report

How To Prepare For The Era Of Experience

Why Companies Must Adopt A Total Product Experience Approach

October 18th, 2010
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director
With contributors:
Mark Mulligan , Annie E. Corbett

Summary

New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice control, and natural gesture interfaces, these devices will cement our transition into a new era of economics: the Era of Experience. In this era, breakthrough product experiences will become common, everyday events. In this report, Forrester defines the Era of Experience and prepares people to lead — rather than follow — in this era by adopting a "total product experience approach" to product strategy, thus opening a Pandora's box of compelling and consistent digital experiences that extend the value of physical products into the realm of digital experience.

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