Save or Share this Report

For CMO Professionals

How To Prepare For The Era Of Experience

Why Companies Must Adopt A Total Product Experience Approach

October 18, 2010

Primary author headshot


Why Read This Report

New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice control, and natural gesture interfaces, these devices will cement our transition into a new era of economics: the Era of Experience. In this era, breakthrough product experiences will become common, everyday events. In this report, Forrester defines the Era of Experience and prepares people to lead — rather than follow — in this era by adopting a "total product experience approach" to product strategy, thus opening a Pandora's box of compelling and consistent digital experiences that extend the value of physical products into the realm of digital experience.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Change The Interface, Change The World
  • Welcome To The Era Of Experience: The Party's Already Started

  • Prepare Now To Serve The Experience-Obsessed Customer

  • This Will Go Far Beyond The Current Hardware
  • Related Research Documents

Recommended Research