Trends Report

How To Start Bridging The Mobile Monetization Gap

Use Mobile Engagement To Extend Existing Business Models

November 19th, 2012
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Ted Schadler , Carlton Doty , Julie Ask , Sander Rose , Andia Vokshi , Charles Golvin

Summary

Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven business model. Profiting from mobile services is difficult, but mobile will play a decisive role in the future success of these and many other companies. Just as with online businesses more than a decade ago, profiting from mobile business models today is a struggle due to the relative immaturity of the space. This report lays out an approach to close this mobile monetization gap by extending your existing business model.

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