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For eBusiness & Channel Strategy Professionals

How UK Banking Customers Use Different Channels, 2015

Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

December 15, 2015


Why Read This Report

Banking channel use in the UK is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship that many UK customers have with their banks. eBusiness and channel strategy executives at UK banks need to make better use of digital touchpoints to enhance customer engagement and drive sales, integrate digital and human touchpoints to deliver a new generation of digital banking, and turn branches into sales and advice hubs.

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Table of Contents

  • UK Customers Use A Wide Range Of Banking Channels
  • Digital Banking Touchpoints Are Displacing Traditional Channels
  • eBusiness Executives Need An Integrated Multichannel Strategy
  • Supplemental Material
  • Related Research Documents

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