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For eBusiness & Channel Strategy Professionals

How US Consumers Research And Buy Checking Accounts

Branches Still Dominate The Purchase Journey Because The Digital Experience Is Too Hard

November 30, 2015

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Authors

  • By Alyson Clarke
  • with Benjamin Ensor,
  • Cody White,
  • Audrey Blumstein

Why Read This Report

Checking accounts are one of the top-selling financial products in the US, second only to credit cards. But more importantly, checking accounts are central to a customer's relationship with their primary bank. To help eBusiness executives win the checking account relationship, we surveyed US online adults to find out how they research and buy checking accounts. What is clear is that banking eBusiness executives need to lift their game and provide a better digital experience if they want more customers to apply online.

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Table of Contents

  • Branches Dominate The Checking Account Purchase Journey
  • Understanding The Customer Journey Shows Why Branches Dominate
  • RECOMMENDATIONS

  • Better Understand Applicants And Make The Digital Experience Easier
  • Supplemental Material
  • Related Research Documents

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