How US Marketers Use Email
August 15, 2012
Why Read This Report
Forrester periodically surveys marketers to get a pulse on how they employ the most veteran of tools in their interactive toolkits — email. We've found that more business-to-consumer (B2C) than business-to-business (B2B) firms use email; email budgets were idle in 2011; and email marketers expect email to get more effective, even though they don't comprehensively employ best practices yet. To get more out of email programs, Forrester recommends that marketers invest in analytics, use clean lists, implement device detection, focus on relevant content before employing rich media, and incorporate social media into their email programs. This report describes the email marketing landscape for interactive marketers.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase