Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

How US Marketers Use Email

August 15, 2012

Primary author headshot

Authors

Why Read This Report

Forrester periodically surveys marketers to get a pulse on how they employ the most veteran of tools in their interactive toolkits — email. We've found that more business-to-consumer (B2C) than business-to-business (B2B) firms use email; email budgets were idle in 2011; and email marketers expect email to get more effective, even though they don't comprehensively employ best practices yet. To get more out of email programs, Forrester recommends that marketers invest in analytics, use clean lists, implement device detection, focus on relevant content before employing rich media, and incorporate social media into their email programs. This report describes the email marketing landscape for interactive marketers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research