Report

How Australian Financial Services Firms Won Or Improved At CX In 2020

Long-Term Efforts To Establish Solid CX Foundations Are Paying Off
February 18th, 2021
With Contributors:
Seles Sebastin
and Bill Nagel

Summary

The 2020 Australian banking and superannuation Customer Experience Index (CX Index™) results shook up the rankings among financial services firms, as one bank and two superannuation firms saw statistically significant improvements in their CX Index scores

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.