How Italian Banking Customers Use Different Channels, 2017

Weave Digital And Human Touchpoints Together To Deliver Superior Customer Experiences
November 9th, 2017
Benjamin Ensor
Edoardo Zavarella
Cheryl Hart
and Sam Bartlett


Digital business strategy executives at Italian banks face a twofold challenge: Banks need to encourage less digital-savvy customers to use digital touchpoints for routine banking tasks; at the same time, banks need to maintain a human touch with more dig

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