Report

How To Evaluate Marketing Technology Performance

Ensure Your Martech Measures Up With A Three Dimensional Approach
May 21st, 2020
With Contributors:
Cole Walsh
and Christine Turley

Summary

B2C marketing is dependent on technology, making it imperative to measure marketing technology's (martech's) performance. A strong measurement program allows firms to effectively align resources, manage vendors, and justify ongoing investment in martech.

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