Best Practice Report

A Reference Guide For Assembling Your Martech Ecosystem

October 19th, 2020
With contributors:
Oliwia Berdak , Anna Vyshnevska , Christine Turley

Summary

B2C marketers must integrate enterprise marketing technology (martech) components from multiple vendors to assemble their own unique ecosystems. Working with enterprise marketing software suite (EMSS) vendors provides foundational elements, while best-of-breed point solutions complement core functionality. This report and the accompanying reference guide help B2C marketers understand the martech and associated enterprise solutions that address 94 functional areas across six categories.

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