Best Practice Report

How To Measure Social Programs

December 12th, 2018
Melissa Parrish, null
Melissa Parrish
With contributors:
Brigitte Majewski , Tina Moffett , Miriam Oesterreich , Christine Turley


Social measurement is the bane of many marketers’ existence. Marketers feel stuck with engagement metrics that don’t tell them anything about the business impact of their social programs. Though still nascent, social attribution is finally emerging as a way for marketers to quantify the value of social programs. Brand health measurement is also a key element of social contribution. Measure the performance of each social program based on its ability to drive activity within a stage of the customer lifecycle and how well it guides customers to the next phase. This report shows marketers the three levels of measurement they need to focus on and introduces new methods, data, and vendors that can help.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.