How US Consumers Research And Buy Checking Accounts

Branches Still Dominate The Purchase Journey Because The Digital Experience Is Too Hard
November 30th, 2015
Benjamin Ensor
Cody White
and Audrey Blumstein


Checking accounts are one of the top-selling financial products in the US, second only to credit cards. But more importantly, checking accounts are central to a customer's relationship with their primary bank. To help eBusiness executives win the checking

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