Infrastructure Will Drive The Retail Store Experiences Of The Future
In-Store Technology Is Too Critical For I&O To Be Left Out
April 17, 2014
Why Read This Report
To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags merchandise with radio frequency identification (RFID) chips, which activate videos and product details through screens embedded in mirrors at its flagship store, and Apple's iBeacon allows mobile phones or wearable devices to interact with sensors inside a retail location. Business executives are driving this retail revolution. However, infrastructure and operations (I&O) professionals must step up their engagement with retail business leaders to gain a deeper understanding of how business imperatives shape future requirements for in-store technologies. I&O pros must then use their technology expertise to develop those experiences, thereby reducing the risk of failure and increasing the chance of customer delight.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Retailers Are Transforming In-Store Experiences With Technology
- Retailers Must Merge I&O And Business Disciplines
- New Experiences Require Business Process Reengineering
- Become A Technology Partner For Retail Experiences
- Supplemental Material
- Related Research Documents
Case Study: LBS-West Delivers Guaranteed Service Levels To Workforce
July 24, 2014 | Eveline Oehrlich
Ten Key Strategies For Pivoting Business Applications To SaaS
February 14, 2017 | Paul D. Hamerman
Top Cybersecurity Threats In 2017
January 26, 2017 | Josh Zelonis