Inquiry Spotlight: Consumer Wireless Strategy, Q3 2009

November 19th, 2009

Julie Ask

Seth Fowler

With contributors:

J. P. Gownder , Laura Wiramihardja

Summary

Mobile is rapidly expanding as a medium for interacting with consumers, and it will only continue to do so. Many of Forrester's nontelecommunications clients — from the travel industry to consumer product goods to automotive companies to financial firms — ask us about the mobile landscape. Over time, these conversations range from high-level strategy questions to choosing specific vendors. The most important step for companies in this space is to learn how to ask the right questions. With those questions, consumer product strategists can readily tackle the challenges they face when interacting with their own consumers on one of the world's most adopted technologies — cell phones.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.