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For CMO Professionals

Intelligent Creativity Energizes Marketing Productivity

Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation

March 1, 2021

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Why Read This Report

Despite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently produces marketing outputs that interrupt, confuse, or discourage consumers. How can CMOs use creativity to communicate their brands' advantages while attracting customers and prospects? We show how combining human intuition and machine accuracy produces a more intelligent and transformative creative process for CMOs and agency executives to deploy.

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Table of Contents

  • Overhaul The Outmoded Creative Process
  • Invigorate Creativity With Machine Intelligence
  • Install Intelligent Creativity As Your New Approach Of Record
  • Recommendations

  • Set The Conditions For A Creative Transformation
  • What It Means

  • Intelligent Creativity Hastens Agency Reconstruction
  • Supplemental Material
  • Related Research Documents

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