Why Read This Report
Despite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently produces marketing outputs that interrupt, confuse, or discourage consumers. How can CMOs use creativity to communicate their brands' advantages while attracting customers and prospects? We show how combining human intuition and machine accuracy produces a more intelligent and transformative creative process for CMOs and agency executives to deploy.
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