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For B2C Marketing Professionals

Interactive Marketing Channels To Watch In 2009

The Recession Inhibits Firms From Trialing Emerging Channels

June 4, 2009

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Authors

  • By Shar VanBoskirk
  • with Jennifer Joseph McGann,
  • Christine Spivey Overby,
  • Angie Polanco

Why Read This Report

Because of the recession, this year marketers decline their use of brand-oriented display media and are particularly shy to adopt emerging channels like online video and mobile marketing. Instead, they cling to direct response specialists email and search and place their bets on social media applications. We recommend that marketers maintain their branding investments and emulate small firms' social media developments in order to innovate with interactive channels now, when other marketers aren't.

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