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For B2C Marketing Professionals

Interactive Marketing Channels To Watch In 2010

October 5, 2010

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Why Read This Report

Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last year to adopt media outside of these mainstays. To innovate beyond competitors, we recommend that you boost in-stream video usage, approach mobile search with caution, and trial edgy applications like augmented reality.

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Models and Calculators

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  • Respondents Represent A Range Of Company Types
  • Interactive Marketing Channel Adoption
  • Display Media Preferences Change
  • Marketers Are Willing To Trial New Media
  • Communities Dominate Marketers' Emerging Media Plans

Table of Contents

  • Channel Adoption Diversifies
  • RECOMMENDATIONS

  • Differentiate Through Innovation
  • Supplemental Material
  • Related Research Documents

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