Report

Interactive TV's Renaissance

Electronic Program Guides Train TV Audiences To Interact With TV
August 14th, 2007
With Contributors:
Bradford Holmes
April Lawson
and Remy Fiorentino

Summary

Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition thanks to advances in technology and changes in consumer behav

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