Best Practice Report

Assess The Core Of Your Industry Analyst Relations Program

Introducing The Forrester Core Analyst Relations Scorecard

March 4th, 2019
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Caroline Robertson , Miriam Oesterreich , Kara Hartig

Summary

Analyst relations (AR) managers get very little time to assess their AR programs because they’re so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices and developed a methodology for assessing and improving the fundamentals. This report lays out that methodology and provides a self-assessment tool to help you evaluate your current AR program, analyze weaknesses, and identify the necessary change for your program to join the best.

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