Introducing Forrester's Email Marketing Security Review

August 24th, 2012

With contributors:

Sarah Glass , Elizabeth Komar

Summary

In 2011, marketer-collected data — specifically email addresses — became the target of highly sophisticated hacking scams launched against businesses and email marketing service providers. With email security soft spots visible and attractive to hackers, we don't expect these incidents to abate any time soon. Forrester's email security review will help marketers diagnose the governance, process, and communication dimensions required to secure email data from similar attacks.

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