Trends Report

Investors Don't Understand The Importance Of Online Advice Tools

eBusiness Executives Need To Promote Their Benefits

April 15th, 2008
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
With contributors:
Benjamin Ensor , Lauriane Camus

Summary

With many financial services firms looking to build online advice tools, it's important to understand consumer appetite for them. To help eBusiness professionals, we asked online investors in seven European countries which online investment tools or features they consider important — and which ones they currently use. When it comes to online retirement and investment planning advice tools, it is clear that consumers don't understand their value. eBusiness executives need to build effective online advice tools and show people how the tools can help them achieve their financial goals.

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