Business Case Report

Is Customer Obsession Worth It?

Calculate The Costs And Benefits Of Maturing With Customer Obsession

July 21st, 2021
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Corey McNair, Sr Consultant
Corey McNair Sr Consultant
With contributors:
Rick Parrish , Shynise McElveen , Kara Hartig

Summary

Investing in customer obsession should yield at least a 700% ROI over 12 years, depending on your company and customer type. In this report, Forrester provides a calculator to determine how to achieve the benefits of customer obsession profitably.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.