Best Practice Report

Get Smarter On Social Media Measurement

May 14th, 2021
With contributors:
Emily Collins , Tina Moffett , Jim Nail , Luca Russo , Christine Turley


B2C marketers struggle to quantify the value of their social marketing programs. This report demonstrates how to measure three types of social marketing performance: business impact, marketing impact, and content impact. By going beyond overemphasized engagement metrics, marketers can focus on using social marketing to support overall brand measurement.

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