Know Your Online Video Audience

November 4th, 2008

With contributors:

Thomas Cummings , Cynthia N. Pflaum , Christine Overby , Emily Bowen , Angie Polanco

Summary

It's time to advertise in online video. Today's online video viewers are active broadband consumers who make valuable advertising targets. But not all online video viewers are created equal: Varied types of content have distinctly different audiences. To market via online video, advertisers should create ad campaigns that match online video-viewing audiences, map online video-viewing behaviors to business goals, use both paid search and ads to help leverage video content, and be willing to experiment with portable video.

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