Report

Leadership In The Age Of The Customer

Customer-Obsessed Leaders Do Five Things Right
April 26th, 2016
With Contributors:
Michelle Moorehead
Ryan Trafton
and Kara Hartig

Summary

Five years into the age of the customer, power is shifting from organizations to customers exactly as we predicted, driving more digital disruption, encouraging more consumer hyperadoption, and compelling more organizations to embrace customer obsession.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.