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For Enterprise Architecture Professionals

Understand EA Stakeholders And Their Needs

July 22, 2016

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This is the Stakeholder Needs report in The EA Practice Playbook For 2016.

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Why Read This Report

Today's enterprise architecture (EA) organizations are engaging more with the front end of the business: sales, marketing, and product management. Understanding their needs and goals is challenging, but it's critical to EA's impact. Successful EA leaders apply a framework for capturing "useful" goals through structured and relevant conversations. The business capability map is a central tool for engaging with stakeholders. Success in this effort will lead to business improvement road maps that clearly align to the strategic needs of the firm — whether the firm truly thinks strategically or not. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it to reflect our current thinking on effective methods for engaging with business stakeholders.

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Table of Contents

  • Align EA's Value Proposition To Key Challenges Of Your Firm
  • First Understand Your Stakeholders, Then Engage With Them
  • Leverage Results To Define EA's Value Proposition And Strategy
  • Recommendations

  • Use Initiatives And EA Capability Gaps To Define Your Strategy
  • Related Research Documents

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