Combine Systems Of Insight And Engagement For Contextual Marketing
April 20, 2016
Why Read This Report
The marketing technology landscape has changed dramatically since Forrester first charted it in 2007. What's new in 2016? Marketers' sophistication, ever-changing customer expectations, and continued vendor consolidation are driving the need to assemble contextual marketing engines based on systems of insight and engagement. This report helps B2C marketers understand the various enterprise marketing technologies required to drive customer-obsessed marketing. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new categories of enterprise marketing technology.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Marketers Rely On Technology To Deliver Customer Experiences
- Enterprise Marketing Technology Comes In Two Flavors
- Context Drives Enterprise Marketing Technology Forward
- Take Stock Of Your Enterprise Marketing Technology Stack
- Supplemental Material
- Related Research Documents
Don't Confuse Media-Led And Customer-Led Content Marketing
February 23, 2016 | Ryan Skinner
Advance Your Contextual Relevance With Enterprise Marketing Technology
September 20, 2016 | Rusty Warner
Plan Customer-Centric Enterprise Marketing Technology Requirements
December 23, 2016 | Rusty Warner